{"product_id":"kristin-ess-the-one-purple-shampoo-296ml","title":"Kristin Ess The One Purple Shampoo 296ml","description":"\u003ch2\u003e\u003cspan\u003eGeneral Information\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eKristin Ess The One Purple Shampoo is a sulphate-free, colour-correcting cleanser that tones both blonde and brunette hair. It neutralises brassiness and yellow tones, it enhances ashy or pastel hues with regular use—or maintaining neutral tones when used occasionally. Safe for natural or colour-treated hair, it gently cleanses while brightening and refreshing your shade. Use with or without The One Purple Conditioner for a tailored toning routine. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e \u003cbr\u003e - Neutralises brass with ultra-violet pigment \u003cbr\u003e - Enhances cool, vibrant tones\u003cbr\u003e - Restores shine\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e \u003cbr\u003eFor blonde, highlighted, or brunette hair needing brass control and tone refresh. Safe for colour-treated and natural hair.\u003cbr\u003e\u003cbr\u003e - Paraben-free \u0026amp; sulphate-free (SLS \u0026amp; SLES)\u003cbr\u003e - Safe for colour and keratin-treated hair \u003cbr\u003e - Vegan and cruelty-free\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eDirections\u003c\/span\u003e\u003c\/h2\u003e\n1. Patch test before use: Apply a small amount to the inner elbow and wait 48 hours. Do no use if irritation occurs. \u003cbr\u003e2. Apply a quarter-sized amount or more to wet hair. For very light or porous hair, mix half purple shampoo with half regular shampoo to reduce tone intensity. \u003cbr\u003e3. Gently massage from scalp to ends, focusing more product where brassiness is strongest.\u003cbr\u003e3. Rinse thoroughly and follow up with Kristin Ess The One Purple Conditioner or a hydrating mask.\u003cbr\u003e\u003cbr\u003eTip: Use 1-3 times weekly or as needed to maintain your desired tone. If the tone becomes too intense, shampoo with clarifying shampoo and condition well.\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\nwater (aqua\/eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, acrylates copolymer, sodium chloride, fragrance (parfum), phenoxyethanol, sodium methyl cocoyl taurate, caprylyl glycol, peg-12 dimethicone, glycerin, sodium hydroxide, citric acid, ethylhexylglycerin, polyquaternium-73, disodium edta, panthenol, guar hydroxypropyltrimonium chloride, peg-12 allyl ether, peg-12, coconut acid, cetearamidoethyldiethonium succinoyl hydrolyzed pea protein, caprylic\/capric triglyceride, tocopherol, chamomilla recutita (matricaria) flower extract, helianthus annuus (sunflower) seed oil, mangifera indica (mango) seed butter, persea gratissima (avocado) oil, ricinus communis (castor) seed oil, sodium benzoate, coco-glucoside, algin, carrageenan, chitosan, sorbitan oleate, xanthan gum, ext. violet 2 (ci 60730), basic red 51. 220559.\u003cbr\u003e\u003cbr\u003ePlease note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product.","brand":"Kristin Ess","offers":[{"title":"Default Title","offer_id":46048067518650,"sku":"2699133","price":12.39,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8762\/4890\/files\/2DF_800_1e794288-92c0-43fe-b4b7-e6cf8d49b062.jpg?v=1782321994","url":"https:\/\/wombatpharmacy.com.au\/products\/kristin-ess-the-one-purple-shampoo-296ml","provider":"Wombat Pharmacy","version":"1.0","type":"link"}